International Day of the Midwife

The 5th May is International Day of the Midwife (IDM21) - a chance to celebrate and recognise their incredible work. A midwife is present at the start of many lives, they are there during pregnancy, labour and delivery to protect and support the mother through the physiological and psychological hurdles that child-bearing brings. As the first port of call for millions of pregnant women, midwifes are careers, confidant(e)s and teachers. 

This year’s theme for IDM21 is Follow the Data and the data clearly shows that midwifery is a profession that cannot be ignored. The World Health Organisation (WHO) Sustainable Development Goals include the aim of reducing both maternal and neonatal mortality across the globe and investing in midwives has been shown to do exactly this. In an ideal world with universal coverage of midwife-delivered interventions, 67% of maternal deaths and 64% of neonatal deaths could be avoided. By 2035 this would amount to saving 4.3 million lives every year. 

The Wellbeing of Women understand this with the president of the Royal College of Midwives, Kathryn Gutteridge, appointed an Honorary Vice President of the charity. Thanks to generous donors and money raised through projects like Kids Sale WOW, Wellbeing of Women have been able to fund pioneering research into midwifery. So far this has included helping midwives support women preparing for induced labour, exploring creative methods to improve communication and most recently adapting to the challenges of treating pregnant women hospitalised with COVID-19. 

Kids Sale WOW stands with healthcare professionals across the globe and asks for everyone to follow the data and invest in midwives. The 5th May is a day of celebration but also a day for change - make this change through the Wellbeing of Women; make it through Kids Sale WOW

Thank you.

If you would like to find out more about how you can support this cause, research projects supporting midwives or the WHO’s sustainable development goals, we recommend the following resources:

International Confederation of Midwives

International Day of the Midwife

WHO Sustainable Development Goal 3

Wellbeing of Women research

Royal College of Midwives

To celebrate the work of midwives worldwide, we are offering free delivery on all orders made today (5/5/21) - use the code MIDWIFEDELIVERY at checkout. 

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